Now, for the first time in This Is Marketing, Seth Godwin offers the core of his commercial wisdom in one affordable, timeless package. At the heart of his approach is a big idea; Great marketers don’t use consumers to solve their company’s problem. They use marketing to solve other people’s problems. Compelling sales promotion is grounded in empathy, generosity, and emotional labor. As a result marketers don’t just make noise; they make the world better.
This book teaches you how to identify your smallest possible audience; draw on the right signals and signs to position your offering; build trust and permission with your target market. It’s time for you to speak to the narratives your audience tells themselves about status, affiliation, and dominance.
Look For Opportunities.
Look for opportunities to create and release tension and give people the tools to achieve their goals.
Spot opportunities to create and release tension and give people the tools to achieve their goals.
It’s time for marketers to stop lying, spamming, and feeling guilty about their work. Now is time to stop confusing social media metrics with genuine connections. And it’s time to stop wasting money on stolen attention that won’t pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how marketing tactics continue to evolve.
Seth Godin is the author of nineteen international bestsellers that have been translated into over 35 languages. They have changed the way people think about commerce and work.
This is Marketing is available in Kindle, Audiobook and hard and soft cover using this link: don’t miss This Is Marketing.
Blog Category = Best Sellers