How great leaders inspire everyone to take action
Start with WHY. Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over?
People like Martin Luther King, Jr.; Steve Jobs; and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with nothing more than ‘why’ enabled them to inspire those around them and to achieve remarkable goals.
In studying the leaders who’ve had the most significant influence globally, the author Simon Sinek discovered that they all think, act, and communicate in the same way. And it’s the complete opposite of what everyone else does.
Sinek calls this powerful idea, The Golden Circle.
And it provides a framework for building new organizations and movements, and people can be inspired. And it all starts with why.
Any organization can explain what it does; some can explain how they do it, but very few can clearly articulate why. Why is not money or profit – those are always results. Why does your organization exist, and why does it do the things it does?
Why do customers buy from one company or another? Why are people loyal to some leaders but not others?
Starting with why works in big business and small business, in the nonprofit world and politics. Those who start with why never manipulate they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.
This great motivational audiobook (buy now as it is available from Amazon Books) is for anyone who wants to inspire others or find someone to encourage them.
Blog Category = IT