Start with Why

Start with Why Book

How great leaders inspire everyone to take action

Start with WHY. Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their successes over and over?

People like Martin Luther King, Jr.; Steve Jobs; and the Wright Brothers might have little in common, but they all started with why. Their natural ability to start with nothing more than ‘why’ enabled them to inspire those around them and to achieve remarkable goals.

In studying the leaders who’ve had the most significant influence globally, the author Simon Sinek discovered that they all think, act, and communicate in the same way. And it’s the complete opposite of what everyone else does.

Sinek calls this powerful idea, The Golden Circle.

And it provides a framework for building new organizations and movements, and people can be inspired. And it all starts with why.

Any organization can explain what it does; some can explain how they do it, but very few can clearly articulate why. Why is not money or profit – those are always results. Why does your organization exist, and why does it do the things it does?

Why do customers buy from one company or another? Why are people loyal to some leaders but not others?

Starting with why works in big business and small business, in the nonprofit world and politics. Those who start with why never manipulate they inspire. And people follow them not because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire.

This great motivational audiobook (buy now as it is available from Amazon Books) is for anyone who wants to inspire others or find someone to encourage them.

Blog Category = IT

cover image for Indistractable

Indistractable: How to Control Your Attention.

You sit down at your desk to work on an important project, but a notification on your phone interrupts you. Later, as you’re about to get back to work, a colleague taps you on the shoulder to chat. At home, screens get in the way of quality time with your family. Another day goes by,

Read More »
The Age of Surveillance Capitalism

The Age of Surveillance Capitalism

The book about the challenges to humanity posed by the digital future. It’s the first detailed examination of the distinctive form of power called “surveillance capitalism.” And the quest by powerful corporations to predict and control our behavior. The Fight for a Human Future at the New Frontier of Power. Shoshana Zuboff provides startling insights

Read More »
Use data to tell a story.

Visualization vs. Storytelling with Data

Visualization vs. Storytelling, with Data. We’re addicted to data. It helps us find golden revenue opportunities. It helps us slash project costs. Whatever path we seek or decisions we are trying to make; we rely on data to get there. But sometimes, instead of hastening decisions, data can hinder them. That’s because those who spend

Read More »
Get A Grip: An Entrepreneurial Fable. Your Journey to grow your business by implementing the Entrepreneurial Operating System.

Entrepreneurial Operating System: Your Journey to Results.

Get A Grip: An Entrepreneurial Fable … Your Journey to Get Real, Get Simple, and Get Results. Use EOS to take your business to the next level. In summary, Eileen Sharp and Vic Hightower were frustrated. Swan Services was in a rut despite years of profitable and predictable growth. Nothing happened to solve Swan’s mounting

Read More »
How I Built This

How I Built This – Unexpected Paths To Success

How I Built This Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz. This book offers priceless insights and inspiration from the world’s top entrepreneurs on starting, launching, and building a successful venture. Great ideas often come from a simple spark. A New Zealand soccer player notices all the surplus

Read More »
Cover of the book called The Lean Startup

The Lean Startup: Creating Radically Successful Businesses

The Lean Startup The movement that is transforming how new products are built and launched. “Every so often, a business book comes along that changes how we think about innovation and entrepreneurship. The Lean Startup has the chops to join this exalted company.” Financial Times. The concepts apply both to designing products and developing a

Read More »
Scroll to Top