The Lean Startup
The movement that is transforming how new products are built and launched.
“Every so often, a business book comes along that changes how we think about innovation and entrepreneurship. The Lean Startup has the chops to join this exalted company.” Financial Times.
The concepts apply both to designing products and developing a market.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. It doesn’t matter if it is one person in a garage or a group of seasoned Fortune 50 professionals. What they have in common is a mission to penetrate uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters more capital-efficient companies that leverage human creativity more effectively. While inspired by lessons from lean manufacturing, it relies on “validated learning” and rapid scientific experimentation. Some counter-intuitive practices that shorten product-development cycles measure actual progress without resorting to vanity metrics and learn what customers want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs – in companies of all sizes – a way to test their vision continuously, to adapt and adjust before it’s too late. Indeed Ries provides a scientific approach to creating and managing successful startups in an age when companies need to innovate more than ever.
Read More or Buy Now: The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. The book is available in Kindle, Audiobook, hardcover, and softcover formats.
Blog Category = Small Business